After years of various homeowners and discussion board members chatting in regards to the future, the excellent news is that BBCOM is now within the care of CEO Sharon Leite, who’s a confirmed “Transformational Chief” of well being and sports activities diet corporations like The Vitamin Shoppe.
I just lately had a dialog with Sharon to study in regards to the plans for BBCOM’S future success. After our dialog, the primary takeaway is that Sharon will get what Bodybuilding.com is about.
Sharon is an avid well being fanatic and well being enterprise chief who’s taking the time to know what the BBCOM group is in search of to realize their well being and health targets when visiting their social channels, web site, and app.
“As I consider the place we’re in a put up COVID world, the significance of 1’s well being and bodily health is even that rather more vital, particularly with folks residing longer,” Sharon explains.
“Our athletes and coaches sit on the very high of the health knowledgeable tower, and the halo impact from these consultants who perceive the very best approaches for constructing muscle, consuming proper, sustaining motivation and choosing the merchandise that work greatest is one thing the Bodybuilding.com group can proceed to learn from,” Leite continued.
A few of Staff Leite’s high enterprise transformational targets embrace a give attention to:
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Being the premier supply of experience within the well being, health, sports activities diet, and motion trade, whereas providing progressive high quality diet merchandise.
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Preserving Bodybuilding.com’s heritage whereas evolving to fulfill trendy fitness-minded client wants.
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Offering content material, group, and training, which can be central to the transformation technique for Bodybuilding.com’s progress success.
Much like benefiting from the experience of high bodybuilders to realize private targets, Bodybuiding.com will profit from high consultants’ enterprise constructing successes. For instance, Sharon has confirmed expertise with well being and wellness corporations, together with serving as CEO of The Vitamin Shoppe the place she led a profitable turnaround, delivering the very best efficiency within the firm’s historical past. Sharon shared with me that in her management years with The Vitamin Shoppe, she was at all times involved in buying Bodybuilding.com as a result of she admired the group and volumes of high-quality diet, train, and way of life info the positioning contained. Her perseverance is spectacular, and now she has the possibility to pursue this chance.
Sharon Hires Business Veteran, Steve Marada
Steve Marada joined the BBCOM transformation group in July to function Head of Product Improvement & Merchandising. Sharon explains, “Steve Marada, who performed a key function in growing The Vitamin Shoppe’s dietary merchandise, has a few years of expertise working within the trade, together with government roles at Most Human Efficiency, Perception Vitamin, and Genceutic Naturals. Steve is a motivational chief with a historical past of efficiently driving the event and execution plans to rejuvenate and propel sports activities diet / nutraceutical manufacturers.
“I am thrilled to hitch Bodybuilding.com, the place probably the most educated and devoted athletes come to buy, study, and elevate their efficiency. Our members are the very best of the very best—the athletes —who demand cutting-edge content material from progressive elements, superior coaching methods, and diet methods. We all know our group deserves nothing lower than excellence, which is why we’re dedicated to providing solely the highest-quality manufacturers. Manufacturers that we consider in. Our Signature Collection displays this dedication, delivering best-in-class, scientifically superior merchandise that push the boundaries of what’s potential in sports activities diet.”
Sharon Meets with BBCOM Founder Ryan DeLuca
It’s possible you’ll do not forget that Sharon appeared on Undercover Boss when working as CEO of The Vitamin Shoppe to get on the frontlines to study what’s working greatest, what will not be working, and what wanted to be finished for achievement. So, inside days of being named CEO, Sharon took a visit to Boise, Idaho, to fulfill most of the BBCOM group members who nonetheless reside there. It was vital to her to start out the method of studying the strengths, weaknesses, and wishes immediately from her staff. Sharon additionally talked about assembly with BBCOM’s founder, Ryan DeLuca.
“Once I was in Boise, I met with Ryan for the primary time. Ryan shared with me about how, as a youngster, he wished to construct a robust muscular physique, which was his motivation to start out Bodybuilding.com. He was a trailblazer within the trade, creating a spot the place fitness- minded folks might go to, on the comparatively new 1990’s web, sharing ideas, publishing info, constructing a group within the discussion board, providing assist, and acquiring entry to top-quality diet merchandise. I believe Ryan’s story and the heritage of the Model is vital for its future success. I used to be delighted to have the chance to fulfill Ryan and get to know him a little bit bit and look ahead to his steering as we construct the model’s future.”
BBCOM’s Future Success with the Previous in Thoughts
In December 2004, after my first go to to Boise, I wrote the article “The Bodybuilding.com Headquarters: Behind the Scenes,” and my impression nonetheless holds true as we speak:
“On my flight again to New Jersey, the few days I spent touring Bodybuilding.com began to settle in. I noticed that I used to be simply within the presence of greatness . . . a sort of greatness that’s not often seen in enterprise as we speak; full dedication to doing every part that’s greatest for the shopper.
I believe one can find it satisfying to know that the folks at Bodybuilding.com are onerous at work daily discovering new methods to carry you top-quality merchandise on the lowest costs and offer you the absolute best customer support on the earth.
So, if you place an order with Bodybuilding.com you’re making an funding in your future success to make sure availability to top-quality merchandise, at low, low costs, and have entry to a library of top-quality health and diet info.”
Sharon and her transformation group understand the greatness and energy of Bodybuilding.com comes from the group, with future progress plans primarily based on this key pillar of business-building success.
Sharon went on to say, “As we forge the trail for BBCOM’s future, we’re agency believers within the energy of motion and can rebuild the enterprise and group at all times within the pursuit of excellence. Bodybuilding.com was a pioneer within the trade and a pressure for good to assist others with their particular person health, well being, and self-improvement targets, and we plan to carry it again to its rightful place within the trade.”
Finish word: Embrace your feedback of assist and enter about Bodybuilding.com’s thrilling new period!