목요일, 12월 12, 2024
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5 Power Gel Tendencies to Watch Out For in 2024


Dumb down or nerd out?

Whereas I applaud Maurten’s effort within the taste division, the model popularized a development that I’m not a fan of — complicating issues with science to market power gels at larger costs. As a former producer of sports activities diet merchandise, I do know the price of many elements, plus power gels are basically simply concentrated sugar water. Ought to they be so costly? (Listed here are some inexpensive alternate options)

Like lots of you, I do take pleasure in nerding out on the science behind the power gels we take. For instance, the totally different pathways of glucose and fructose or how applied sciences akin to hydrogels and isotonic options can pace up the processing of carbohydrates. It’s all very academic, and I respect all the good movies and articles the manufacturers create.

I simply want they didn’t leverage the content material and advertising and marketing technique to justify charging extra.

Carbs Gasoline, a brand new model on the block, is bucking the development. Their product design and advertising and marketing message are additionally science-driven, however they “dumb it down” to simplify the science and supply affordability.

I hope we see extra manufacturers democratizing sports activities diet as an alternative of fostering exclusivity through pricing.

 

Separation as an alternative of integration

There are power gels that combine a boatload of extras: branched chain amino acids (BCAA), plentiful electrolytes, nutritional vitamins, unique elements, and so on. After which there are gels that strip it all the way down to the bones and include only a few objects akin to water, sugars, and thickeners.

A number of manufacturers following the latter course sometimes separate their merchandise into two classes:

  1. For replenishing carbohydrates
  2. For hydration and sustaining electrolyte steadiness.

Their power gels present sugar and little or no else. And should you want one thing for hydration, they’ve separate product strains, often near-zero sugar drink mixes and tablets filled with sodium and different important electrolytes.

They motive that athletes ought to be extra exact with their fueling. By dividing carbohydrate and electrolyte consumption into separate merchandise, you may higher preserve monitor of what you eat to forestall over-fueling that would trigger abdomen points and electrolyte imbalances.

There may be reality to that, however it’s additionally intelligent advertising and marketing. As a substitute of shopping for one merchandise, you now want two. And the stripped-down power gels aren’t essentially cheaper than choices with all of the bells and whistles.

Supply: Precision Hydration web site

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